In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

Praise for In-N-Out Burger: A Behind-the-Counter Look at the Fast-Food Chain That Breaks All the Rules

“[An] entertaining corporate history....Perman’s reporting is considerable.” — Time magazine

“Stacy Perman’s illuminating new book, In-N-Out Burger, is an absorbing case study of how a family business came to be at the center of its own cheerful cult.... [This] should be required reading for family business owners, alongside Rich Cohen’s Sweet and Low and Thomas Mann’s Buddenbrooks.” — Fortune Small Business

“At last, the great American small business story gets told. It is a reassuring read in uncertain times, reminding business owners to listen to customers, do what you love, and have fun while you do it.” — Sir Richard Branson, founder of the Virgin Group

“This book grills up an enjoyable read for both avid foodies and novice diners alike! Perman’s sneak peek into the fascinating history of In-N-Out is as good as the delicious burgers themselves, and that’s saying a lot!” — Mario Batali, chef and author of Molto Italiano

“When fast food restaurants tried to locate in Fishermans Wharf, our local merchants were opposed to every one of them—except In-N-Out. Because every meal is fresh and made from scratch, In-N-Out is in a class by itself.” — San Francisco Mayor Gavin Newsom

“Thanks to Stacy Perman’s book, the term ‘soulful fast food’ is no longer an oxymoron. Her recounting of the In-N-Out story is one of passion, good intentions, remarkable success and treachery that transcends the burger world to become a tale that is vivid Americana.” — Jane and Michael Stern, Roadfood.com

“Did you ever wonder why the people behind the counter at In-N-Out are always smiling? Now I know thanks to Stacy’s amazing book.” — George Motz, filmmaker and author of Hamburger America

“ Wow! Stacy Perman’s In-N-Out Burger isn’t just a good book about the rise of a fast-food chain—it’s an exciting saga about a family who created a profitable company that serves great food and still treats its customers and employees decently. What a great story!” — ANDREW F. SMITH, author of Andrew F. Smith, author of Hamburger: A Global History

“The tumultuous history of how one family and the business they fought to control turned the hamburger into the culinary symbol of a century....Told with the same fresh approach that has turned In-N-Out Burger into an American institution, Perman keeps us wanting more.” — Tilar J. Mazzeo, author of The Widow Clicquot