The Drive-In, the Supermarket, and the Transformation of Commercial Space in Los Angeles, 1914-1941 (Paperback)

The Drive-In, the Supermarket, and the Transformation of Commercial Space in Los Angeles, 1914-1941 Cover Image
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Description


Longstreth explores the early development of two kinds of retail space that have become ubiquitous in the United States in the second half of the twentieth century.

Richard Longstreth is one of the few historians to focus on ordinary commercial buildings—buildings usually associated with commercial builders and real estate developers rather than architects and thus generally overlooked by historians of "high" architecture.

Here Longstreth explores the early development of two kinds of retail space that have become ubiquitous in the United States in the second half of the twentieth century. One, external, is devoted to the circulation and parking of automobiles on retail premises. Longstreth analyzes the origins of this development in the 1910s and 1920s, with the super service station and then the drive-in market. The other type of space, internal, was introduced soon thereafter with the single-story supermarket. The most innovative aspect of the supermarket was how its interior was designed for high-volume turnover of a large selection of goods with a minimum of staff assistance. Longstreth focuses on Los Angeles, the principal center for the development of both kinds of space, during the period from the mid-1910s to the early 1940s. This richly illustrated study integrates architectural, cultural, economic, and urban factors to describe the evolution of retailing and how it has affected the urban landscape.

About the Author


Richard W. Longstreth is Director of the Graduate Program in Historic Preservation at George Washington University.

Praise For…


Longstreth's concise account advances, with the clear, plain logic of a perfectly organized aisle at Lucky, a thesis that should make every Angeleno proud.—Ralph Rugoff, LA Weekly


Product Details
ISBN: 9780262621427
ISBN-10: 0262621428
Publisher: The MIT Press
Publication Date: August 25th, 2000
Pages: 304
Language: English