The Sports Revolution: How Texas Changed the Culture of American Athletics (The Texas Bookshelf)

The Sports Revolution: How Texas Changed the Culture of American Athletics (The Texas Bookshelf)

Frank Andre Guridy
$29.95
Publication Date: March 23rd, 2021
Publisher:
University of Texas Press
ISBN:
9781477321836
Pages:
432

Description

The story of Texas’s impact on American sports culture during the civil rights and second-wave feminist movements, this book offers a new understanding of sports and society in the state and the nation as a whole.

In the 1960s and 1970s, America experienced a sports revolution. New professional sports franchises and leagues were established, new stadiums were built, football and basketball grew in popularity, and the proliferation of television enabled people across the country to support their favorite teams and athletes from the comfort of their homes. At the same time, the civil rights and feminist movements were reshaping the nation, broadening the boundaries of social and political participation. The Sports Revolution tells how these forces came together in the Lone Star State.

Tracing events from the end of Jim Crow to the 1980s, Frank Guridy chronicles the unlikely alliances that integrated professional and collegiate sports and launched women’s tennis. He explores the new forms of inclusion and exclusion that emerged during the era, including the role the Dallas Cowboys Cheerleaders played in defining womanhood in the age of second-wave feminism. Guridy explains how the sexual revolution, desegregation, and changing demographics played out both on and off the field as he recounts how the Washington Senators became the Texas Rangers and how Mexican American fans and their support for the Spurs fostered a revival of professional basketball in San Antonio. Guridy argues that the catalysts for these changes were undone by the same forces of commercialization that set them in motion and reveals that, for better and for worse, Texas was at the center of America’s expanding political, economic, and emotional investments in sport.

About the Author

Frank Guridy is an associate professor of history and African American and African diaspora studies at Columbia University. He is the author of the award-winning book Forging Diaspora: Afro-Cubans and African Americans in a World of Empire and Jim Crow and a co-editor of Beyond el Barrio: Everyday Life in Latina/o America. His work has appeared in Radical History Review, Caribbean Studies, Social Text, Cuban Studies, Kalfou, the Journal of Sport History, and Public Books.

Praise for The Sports Revolution: How Texas Changed the Culture of American Athletics (The Texas Bookshelf)

[Guridy] has a keen eye for turning and tipping points, and his lucid narrative serves his thesis well. Sports buffs will find Guridy’s explorations rewarding.
— Kirkus

[An] illuminating survey...This is a fascinating and meticulously researched gem for sports buffs.
— Publishers Weekly

A remarkable look at how the intersection of resistance movements and Texas athletics changed the USA forever.
— The Nation's "Edge of Sports"

Guridy makes a case that the Texas sports revolution of the sixties and seventies was every bit as history-making as Jackie Robinson’s impact on baseball and post–World War II America, or the impact on both sports and popular culture of such contemporary athletes as Michael Jordan, Tiger Woods, and Serena Williams...While any work of history is also meant to say something about the present moment, this book feels especially timely.
— Texas Monthly

A fascinating look at the game-changers and trendsetters, on and off the field, who not only made Texas great but helped build the American sports landscape...History is never boring. Sports history is even better. And as you might imagine, Texas sports history is bigger and better. Guridy’s effort is worthy of applause.
— Houston Chronicle

[The Sports Revolution] is a book that looks at the different impacts sports can have: 'on a region’s political economy; on the country’s popular culture; on the ways manhood, womanhood, whiteness, blackness, and social belonging were understood and reimagined.' These threads are all engagingly and intelligently brought together throughout...At the end of each chapter, readers are kept wanting more, which speaks to how engagingly these stories are told. Yet never does Guridy exchange insight for breeziness...The Sports Revolution is...a prompt for readers to more fully consider what it means to fight for justice both on and on the court, and how to more thoughtfully engage in those battles today.
— FanSided

Using the exuberant terminology of the times combined with his active writing style, Guridy holds his readers’ attentions with descriptions of key games and players, as well as negotiations and financiers...As Guridy reveals, Texas, and Texans like Lamar Hunt, Tom Landry, Don Meredith, Tom Vandergriff, and Nancy Richey, did have important roles in the evolution of sports during the mid-to-late twentieth century...[The Sports Revolution is a] well-written, thought-provoking examination of the topic...Fans of Texas athletics and other sports will find the book an informative source.
— Southwestern Historical Quarterly

[A] wonderful book...[Guridy's] book is always insightful and interesting. But his examination of the intersection of race and economics in the emergence of the NBA's San Antonio Spurs is particularly strong, as is a chapter examining the emergence of the Dallas Cowboy Cheerleaders as a national phenomenon. In a world where sports is again undergoing a transformation, The Sports Revolution offers a valuable lens through which to view both the dramatic changes of the 1970s and those so prominent in today's society.
— New Books in Sports

A needed, readable, and analytical perspective on sport in Texas mainly during the 1960s, 1970s, and 1980s...Alongside insightful evaluations of the big movers and shakers of Texas sport during the era, such as Lamar Hunt, Roy Hofheinz, and Darrell Royal, Guridy integrates the troubling experiences of race and gender from the racial integration of the Southwest Conference at Southern Methodist University in the 1960s to the famed 'Battle of the Sexes' tennis match in 1973 between Billie Jean King and Bobby Riggs in Houston. Specialists and non-specialists in sport history should find this book rewarding.
— CHOICE

Guridy, utilizing a nice combination of secondary and primary source material, provides a very interesting and insightful analysis of sports in Texas and, by extension, in American culture more generally...[The Sports Revolution] is a nicely written, compelling, and thoughtful book that provides an awareness of and appreciation for the changing nature of sports in Texas specifically and American culture more broadly. I expect it to have a long shelf life and to be of interest to those who want to learn more specifics about the interconnection between sports and society.
— Journal of Southern History

From the inclusion of black and women athletes to the unlikely partnerships between Texas’s elite businesspeople with college and professional sporting figures, The Sports Revolution presents sport as a distinctive venue in the formation of Texas as a catalyst for change, following Jim Crow segregation...The Sports Revolution allows scholars and students from various disciplines, such as communication and urban studies, the opportunity to understand Texas’s place in the center of the sports world following Jim Crow segregation, by illustrating how Texas was an impetus for social change amid the everchanging landscape of sports. By highlighting the increased profitability of sports, and new technologies in sports, Guridy expertly connects Texas with communication and social change and depicts Texas as revolutionary in the transformation of culture and sport throughout the United States.
— Journal of Popular Culture

Written accessibly, Guridy’s book is rich with the personal stories of key figures in Texas sports. His use of sport magazines and local newspapers enables him to bring to the surface not only the scores of games but also how local citizens in Texas perceived the sports revolution that was occurring at the same time as the mid-twentieth-century social revolution. This is a welcome addition to the literature of sports history, Texas history, and civil rights history.
— Journal of American History

[The Sports Revolution] offers fans the genesis of big-time sports and how events in Texas fundamentally altered sports for the better. Guridy’s book adds value to the historiography of sports history through the lens of civil rights, feminism, and the sexual revolution. Women’s studies scholars and Texas historians would benefit greatly by adding this book to their list.
— Journal of Sport History

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