Store Design: Experience-Based Retail

Brendan MacFarlane (Editor)

$50.00

Publication Date: November 30th, 2018

Publisher:

Images Shenyang

ISBN:

9781864708042

Pages:

240

Description

- A fascinating and rarely-covered subject: the intersection of store design and retail experience

- Pictures, drawings, and design ideas from over 40 case studies, carefully selected to demonstrate a broad range of store concepts

- The book focuses on retail experience design in order to meet consumers' demands regarding product experience

Nowadays, the similarity and uniformity of products and service cannot meet the personalized demands of customers. To meet the requirements of customers in recent years, the design of retail stores has changed dramatically, particularly in designing the retail experience.

This book analyzes a variety of case studies to outline how designers are crafting an experience within the space, from organizing store layout to designing enticing product displays. Projects in the book cover industries ranging from wine to furniture to electrical appliances. This book provides both useful references and inspiration for professionals and students.

About the Author

Brendan MacFarlane, born in New Zealand, graduated from the Southern California Institute of Architecture (Sci-Arc) in Los Angeles (1984) and received his Master's degree from the Harvard Graduate School of Architecture in Boston (1990). He has taught at the Bartlett School of Architecture in London, the Ecole Spéciale d'Architecture in Paris, the Harvard School of Architecture in Boston, and at Sci-Arc in Los Angeles. Brendan has been regularly invited to participate in conferences and juries around the world, notably at the Architectural Association, the Pompidou Center, and at the Harvard Graduate School of Design. He is partner in the Architectural firm Jakob + MacFarlane, based in Paris, France.